How the name, image and likeness change applies to student-athletes at UD

For the time being, school logos such as the University of Dayton’s “Flying D” will need to be absent from the endorsements student-athletes sign. Photo courtesy of UD Athletics.

Taylor Robertson 

Assistant Sports Editor

The NCAA recently adopted the interim name, image and likeness policy. College athletes will now have the opportunity to benefit from their name.

This policy is temporary as the NCAA works with congress to establish a National law for a more permanent solution. The new policy preserves the fact that collegiate sports are not pay for play. In other words, student-athletes do not receive compensation for their participation in collegiate athletics. 

Individual student-athletes can engage in NIL activities that are consistent with the law of the state where the school is located. Schools are able to adopt their own policies that are consistent with their values and requirements. These athletes are able to use professional services providers for NIL activities. 

As for University of Dayton athletes, students must report any NIL activities before signing contracts with a sponsor. 

Neil Sullivan, the director of athletics, stated that the University will be looking at this as an opportunity for players to feel the support from the community, although the future is unknown and the University will have to adapt to these changes. 

The student-athletes are responsible for adopting any sponsorships and following certain conditions the University has in place. These conditions include disclosure agreements and prohibited categories that Dayton deems inappropriate for the athletes to represent.

University of Dayton supports the direction of this executive order and is prepared to deal with unintended consequences of this order. Sullivan wants to ensure that student-athletes are able to use their school as a platform for market abilities.

Student-athletes have the decision to move forward with sponsorships upon their discretion as long as they follow rules set by the University. Ohio law requires disclosure and institutional review of all proposed NIL contracts/activities.

Student-athletes who wish to sign a contract to receive compensation must first propose the disclosed contract to Krystal Warren, the Associate AD for student development. Students must not have any University of Dayton trademarks or logos within their posts promoting their sponsorships.

This new policy can be an extremely beneficial opportunity to athletes if they follow the guidelines to ensure they do not jeopardize their NCAA eligibility.

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