5 Ads You Don’t Wanna Miss This Super Bowl Sunday
Terrance White | Managing Editor
Photo courtesy of Instagram @raybanmeta
When it comes to the Super Bowl, it’s easy to get distracted by the snacks, halftime show, and everything in between. But one thing you don’t wanna miss is the ads from brands we know and love. With brands paying an average of $8 million per ad spot, creativity will be at an all-time high this year more than ever. Here are five must-watch commercials that are sure to steal the show next Sunday.
1. Taco Bell x Doja Cat- “Photobomb”
Taco Bell, a well-known fast-food chain known for its bold and creative marketing, is bringing everyday consumers and fans into the spotlight for their Super Bowl commercial this year. In the ad titled “Photobomb,” the brand shows off a fun and quirky moment where rapper and singer Doja Cat unexpectedly appears in the background of a couple’s photo at one of Taco Bell’s drive-thru photo booths. While Taco Bell’s focus is on celebrating its everyday fans, Doja Cat’s surprise appearance will add a fun twist to the commercial. Her “photobombing” adds personality to the ad and will make it memorable and entertaining for anyone watching whether they’re familiar with the artist or not.
2. Michelob Ultra x Willem Dafoe x Catherine O’Hara- “The ULTRA Hustle”
This year, Michelob ULTRA, a popular beer brand, is featuring the fast-growing sport of pickleball in its Super Bowl commercial this year. The teaser showcases a fun and lighthearted competition where two well-known actors, Willem Dafoe and Catherine O’Hara, take on a series of competitive pickleball games to win Michelob ULTRA beers. In the 60-second spot, Dafoe and O’Hara, dressed in matching tracksuits and challenged a variety of opponents—including famous athletes like former professional football player Randy Moss and WNBA Star and Champion Sabrina Ionescu. The commercial highlights the fun, accessible nature of pickleball while showing people of all backgrounds coming together for a good time and to show that “Superior” is worth playing for
3. Meta Ray Bans x Chris Pratt and Chris Hemsworth
Meta is promoting their smart glasses partnership with Ray Bans this year in their Super Bowl commercial. The glasses use advanced technology to give you real-time answers to questions, all by simply talking to them. You can ask the glasses about things like artwork, dinosaurs, or even translate languages as you go about your day. In the ad, well known actors Chris Hemsworth and Chris Pratt show off how the glasses work. They show how easy it is to get information and make it clear that the glasses are both stylish and user-friendly. Both actors add a fun and playful vibe to the commercial, while having some laughs. To the audience, meta shows that these glasses are more than just a fashion statement—they’re a tool that can help you stay connected and get the information you need fast and easy.
4. Budlight x Post Malone and Shane Gillis
This year, Bud Light is bringing a new spin to the Super Bowl with comedian Shane Gillis, artist Post Malone, and former NFL star Peyton Manning as the “Big Men on Cul-De-Sac.” Overall this commercial shows the trio as over-the-top suburban dads throwing a wild neighborhood party.. Malone, Gillis, and Manning and all the fans of Bud Light, bring the humor and energy to this year’s spot. In a sense the ad is aiming to reconnect with fans while celebrating the laid-back, fun side of the American neighborhood. Bud Light’s Super Bowl campaigns have been know to have classic humor and tap into a relatable, fun moment that gets everyone excited about their brand
5. Uber Eats x Martha Stewart and Charli Xcx
TV personality Martha Stewart and singer/songwriter Charli XCX are teaming up for Uber Eats’ 2025 Super Bowl ad. In a funny teaser, they share some jokes while doing the “We Listen And We Dont Judge” TikTok trend. Martha says she thought Charli’s name was the wifi password, and Charli jokes that she thought Martha would be doing catering. They laugh about thinking the Super Bowl could be ordered on UberEats. The commercial looks like it will be fun and full of surprises. The teaser also hinted at a surprise skit with actor Matthew McConaughey as former Chicago Bears coach Mike Ditka.